As the saying goes, a picture is worth a thousand words. But in today’s world of big data and visualizations, a picture often means a thousand additional words of interpretation and explanation for those users not skilled at fully unlocking the picture’s potential. And when the underlying data changes, causing the picture to change, even more words are required to explain what happened.

Make no mistake, visualizations can provide extraordinary insights into data locked in spreadsheets and databases, but they face limitations when it’s time to move from viewing to understanding to explaining. Fortunately, we are now at a time where non-technical users can begin to reap the benefits from the massive investments companies have made in big data and analytics, thanks to innovative natural language technology that tells the stories trapped in data.

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