As executive increasingly agree that data is a corporate asset, they are also funding data governance and data quality efforts more willingly. But philosophical alignment is often the easy part. Entrenched organizational behaviors are much more difficult to shift. Many companies have introduced the role of data steward before fully defining the role. In these cases, the beleaguered data stewards are doomed before they even begin. 

Case in point: Greg, the director of BI at a health care provider, asked Baseline to participate in some core team meetings as he and his colleagues - a cross-functional group of managers responsible for launching data governance - were beginning a data stewardship effort. I made it to my client's meeting in time to find seven people huddled around Greg's laptop - and they were namedropping! Someone would mention a colleague's name and that would spark a fresh debate: 

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