For as long as I can remember, data quality has been defined as “fitness for use.“

Variants of this definition exist, which substitute “information” for “data“ and “expectations“ for “fitness,” but these variants all boil down to the same thing: fitness for use. This definition is important, because it affects the way we understand data quality and influences the way we try to deal with it. But suppose the definition is inappropriate. That would mean that we may not be dealing efficiently or effectively with data quality. I think a strong case can be made that the definition is indeed inappropriate and should be replaced with a better one. 

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