REVIEWER: Robert Henry, manager of e-commerce and CRM solutions for Saab Cars USA.
BACKGROUND: Saab Cars USA, Inc., a wholly owned subsidiary of Saab Automobile AB, is the importer and distributor of Saab 9-3 and 9-5 automobiles and is headquartered in Norcross, Georgia. Saab Cars USA sold nearly 38,000 cars in 2002 and hopes to exceed 45,000 cars in 2003. We are looking to grow that number to 50,000 and higher, and our CRM initiatives will play a big role in helping us achieve that goal.
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