When it comes to maintaining data quality in the enterprise, too many corporate executives have a laissez-faire attitude which ultimately has a negative impact on the business.

That is the conclusion of a new study from 451 Research and Blazent, a Burlingame, CA-based provider of IT data intelligence. The study, the “2016 State of Enterprise Data Quality” report reveals that less than half (40 percent) of C-level executives and data scientists are ‘very confident’ in their organization’s data quality, with the majority (94 percent) recognize the impact that poor data quality can have on business outcomes.

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