Most enterprise data is “adequate” for basic operational needs today. It has been brought to a standard through a long, slow process of selectively upgrading the data intake functions within an organization.

But enterprise data, for the most part, lacks a standard that allows us to project how business will be conducted in the next decade. In the years to come, business will do more than merely ensure that data entry passes basic standards. It will care that the data has true data quality across the enterprise.

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