Consumers have a lack of understanding and an inherent distrust in how their data is being used, and companies need to rethink their approach to data privacy in order to spur innovation, according to a new study sponsored by Intel.

As part of the research, 2,108 adults in the U.S. were surveyed online by Harris Poll on behalf of Intel in September 2014. A majority of respondents (84 percent) thinks some kind of data about them or from their devices is being collected and sold to third parties. Nearly two-thirds of mobile and computing device owners in the survey admit they have no idea who has access to data from their devices or how it is used.

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