Companies are still spending a tremendous amount of money to share data across the enterprise. Guess what? The data is still not that good! As technology drives us closer and closer to real-time data, the data anomalies and quality issues are dispersed across the organization. Information is still driving strategy development in most organizations. Most companies focus on improving customer satisfaction, integrating all customer data, understanding customer churn and running day-to-day operations more effectively. In fact, data quality is and has been a major concern for most companies.
Incorrect or inaccurate data in mission-critical applications can lead to numerous problems, including:
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