October 21, 2011 – Adoption of business analytics and metrics within the consumer goods industry is developing positively but slowly, due to a mix of data quality issues and generalized use, according to new findings from Ventana Research.
In “Consumer Good Analytics: Benchmarking the Analysis of Data to Gain Insight,” Ventana corralled input from 2,600 IT and business leaders from nearly one dozen vertical industries on a range of questions about their analytics prowess and plans with consumer goods. Respondents were split almost evenly between small, medium and large businesses, and the category of consumer goods was divided by consumer products, and food and beverage.
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