One of the most commonly cited reasons for companies being disappointed with the results of building a data warehouse is that they just didn't get the financial return they expected. When asked to prove the value of the warehouse, they usually dance around the issue unless forced to come up with a figure, in which case they use soft numbers based on unverifiable assumptions.
Data mining is different. It often produces impressive quantifiable benefits across a broad range of industries in a wide variety of applications. Data mining yields firm numbers that can make the case not only for data mining, but for your whole data warehouse effort.
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