Increasingly, when it comes to the world of data, what lies outside of the traditional core insurance system landscape is fast becoming more interesting than what lies within it.

For years, insurers have relied on their own data capture mechanisms to create unique insight enabling them to outperform the market when understanding the characteristics that make up a good risk versus a bad risk, and the end customer’s propensity to buy. Size was important—the more data an insurer had access to, the greater its chance of developing unique insight.

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