As I mentioned in December's column, I think that Malcolm Gladwell's book The Tipping Point offers some guidance to data managers. This month's column explores how the book's subtitle, "How little things can make a big difference," directly applies to data management.

The book begins with an explanation of how the popularity of a particular a shoe style (Hush Puppies) reached a tipping point between 1994 and 1995. Hush Puppies achieved a sudden, unplanned fashion revival, with sales experiencing huge increases.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access