As I mentioned in December's column, I think that Malcolm Gladwell's book The Tipping Point offers some guidance to data managers. This month's column explores how the book's subtitle, "How little things can make a big difference," directly applies to data management.
The book begins with an explanation of how the popularity of a particular a shoe style (Hush Puppies) reached a tipping point between 1994 and 1995. Hush Puppies achieved a sudden, unplanned fashion revival, with sales experiencing huge increases.
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