Each year, industry analysts, experts and vendors bombard us with acronyms for the next big trend. There are several ways to examine these trends to determine if you should jump on board.
First, ask yourself if the trend is real or just the next pet rock. Is it being used by early adopters or merely by companies conducting R&D to determine if there is any real value? If it is real, will it have an impact on the industry this year, or will it take several years? And will that impact be incremental or revolutionary?
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