Application and data source integration is the most pressing challenge for users of Salesforce.com, according to a new report from Dimensional Research and software company Progress.
The companies surveyed more than 200 business professionals and administrators worldwide who are currently using or managing Salesforce, and 54% of the respondents cited data integration as a challenge.
“With 89% of respondents pursuing new Salesforce implementations over the next two years, it is clear that data and application integration is and will remain hugely important—requiring companies to seek out the proper tools, technologies and best practices to leverage Salesforce in a more meaningful way,” Michael Benedict, president, Data Connectivity and Integration at Progress, said in a statement.
Survey responses indicate that Salesforce integrations are spreading into a variety of applications throughout the enterprise, including support systems, enterprise resource planning, lead generation, marketing, shipping, licensing applications and more.
Legacy applications account for 38% of all integrations, the report says, and 12% of those surveyed have more than 10 applications and data sources connected to Salesforce currently. Despite current challenges, the benefits of Salesforce are plentiful, the reports says, and include ease-of-use, cost effectiveness and competitive advantage.
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