As 2015 comes rapidly to a close, a number of high tech leaders are making their predictions for what we can expect in the New Year. Among them is Vik Singh, CEO and founder of Infer, who told Information Management of the growing role that data analytics will play in marketing next year.

Prior to founding Infer, Singh was an Entrepreneur in Residence at Sutter Hill Ventures (SHV), where he helped the firm identify new ideas as well as evaluate early stage investments. In 2009, MIT’s Technology Review listed him as one of the Top 35 under 35 Innovators for his contributions to search. Vik has filed 13 patents in the areas of search, social networking, systems infrastructure, and content optimization.

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