Companies today have deployed multiple systems that continually aggregate, consolidate, store and maintain a tremendous amount of operational information. Yet in most organizations there are few clear-cut roles, business processes and responsibilities for protecting or enhancing that information as it moves across the enterprise from design to engineering, to procurement, to distribution, to marketing, to eCommerce, and eventually to service and support. As a result, information often becomes replicated and fragmented, which leads to duplicate, conflicting, incomplete and erroneous information that hinders business responsiveness and decision-making.

As the challenge to manage critical organizational data grows, businesses are increasingly embracing data governance strategies to protect the integrity of their valuable enterprise assets and to get the most from their master data management initiatives. Andrew White of Gartner recently blogged about the data governance challenge, saying, “In 2012 and 2013, a notable number of end users were struggling to embed the work of governance and stewardship in normal, day to day work of business users. Many firms are continuing to struggle with this. It is perhaps one of the major challenges of MDM and ANY information governance effort in this decade.”

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