Many authors have highlighted the crucial importance of data governance and data quality initiatives for ensuring the success of master data management implementations. However, there is little information on the approaches being adopted by organizations that have implemented or plan to implement MDM, or of those who have chosen not to implement data governance.

The Information Difference was, therefore, interested in exploring the linkage between data governance, master data and data quality. In particular, we wanted to discover how organizations are tackling this area in practice. Additionally, we wanted to understand the scale, scope and success rates of data governance in relation to MDM and data quality initiatives in business.

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