The "data" part of the term "data governance" should imply that it really is about data, right? Actually, effective data governance isn't about data at all. Instead, it's about changing how companies view their data.

Without data, there is no governance, but effective governance goes way beyond bits and bytes. It calls for no less than a cultural shift away from thinking about data as a commodity toward thinking of data as one of the company's most valuable assets, and creating an organizational mindset of accountability. The $64,000 question quickly becomes how we'll build a culture of accountability for data.

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