Data governance suffers a bit from the "chicken or the egg"syndrome. People at your company aren't going to understand what data governance is and what it can do for them until they actually see the results. However, getting the initiative funded and launched will only happen if you can convince your company of the tangible benefits of data governance. That can be difficult when there's no actual program in place.
Selling people on the benefits of data governance (a program that's going to cost money) calls for some persuasive salesmanship and well-crafted internal marketing.
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