If you're trying to architect or build a cost-effective, productive business intelligence (BI) program, it's important that you thoroughly understand the data franchising component of the data integration framework (DIF) information architecture. (For a quick DIF recap, see my column, "Understanding the DIF Information Architecture," in the December 2003 issue of DM Review.

As shown in Figure 1, data franchising takes place after data preparation - after data integration has been done to pull data from source systems into a data warehouse (DW) or an operational data store (ODS).

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