You expect senior executives like DataFlux President and CEO Tony Fisher to be upbeat in prosperous times, but to know Fisher is to understand that his attitude doesn’t change with the business barometer. Since 1986 when he joined SAS to his last seven years heading up DataFlux, Fisher’s upbeat energy and curiosity have been keys to his companies’ success. He recently sat down with DM Review Editorial Director Jim Ericson to relate his current view of data quality, master data and governance.

DMR: As a wholly owned subsidiary of SAS, how does DataFlux bring a “big picture” to the marketplace? Tony Fisher: We look at DataFlux as a best-of-breed vendor with an established platform of data quality technologies. SAS is best of breed in several areas: analytics, decision support, data warehousing and business intelligence. Data quality technology is fundamental to SAS initiatives, but the two companies are pursuing separate opportunities. There are synergies in the technologies, though to some degree we view them separately. We set it up like this to take advantage of all the opportunities that are out there.

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