Outsourcing and consulting firm Accenture has identified a 180-degree shift to what it calls the “We Economy” that is re-shaping markets. In the firm’s Accenture Technology Vision 2015 report, it says pioneering enterprises are “tapping into a broad array of other digital businesses, digital customers and even digital devices at the edge of their networks” to create new digital “ecosystems.”

These organizations have already begun using technology to transform themselves into digital businesses and are now focused on combining their industry expertise with technology to reshape their markets, Accenture says.

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