Outsourcing and consulting firm Accenture has identified a 180-degree shift to what it calls the “We Economy” that is re-shaping markets. In the firm’s Accenture Technology Vision 2015 report, it says pioneering enterprises are “tapping into a broad array of other digital businesses, digital customers and even digital devices at the edge of their networks” to create new digital “ecosystems.”

These organizations have already begun using technology to transform themselves into digital businesses and are now focused on combining their industry expertise with technology to reshape their markets, Accenture says.

The firm says the shift to the We Economy was confirmed in a related global survey it conducted of more than 2,000 IT and business executives, which shows that four out of five respondents think industry boundaries will dramatically blur in the future as platforms reshape industries into interconnected ecosystems.

While 60% of the respondents say they plan to engage new partners within their respective industries, 40% plan to leverage digital partners outside their industry and 48% plan to engage digital technology platform leaders.

“In last year’s [report] we noted how large enterprises were reasserting leadership in their markets by adopting digital to drive their processes more effectively and transform how they go to market, collaborate with partners, engage with customers and manage transactions,” Paul Daugherty, CTO at Accenture, said in a statement. “Now that digital has become part of the fabric of their operating DNA, they are stretching their boundaries to leverage a broader ecosystem of digital businesses as they shape the next generation of their products, services and business models to effect change on a much broader scale.”

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