"Data, data everywhere, nor any byte to drink" is a paraphrase from the "Rime of the Ancient Mariner." This paraphrase depicts the agony of thirst while floating on an ocean of water. As businesses, we certainly float upon an ocean of data, little of which is information that truly improves our business.

Did you know that the world currently produces approximately two billion gigabytes (or two exabytes) of unique information per year? According to a University of California study, this is roughly 250 megabytes for each man, woman and child on earth.1 Printed material comprises only .003 percent of the total; in contrast, business information contained in personal workstations is by far the largest component.

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