(Bloomberg) -- This is not news to you because you're reading this column digitally or on your Bloomberg terminal: We all have a blossoming and apparently limitless addiction to the internet. But here's a twist: That phenomenon is fueling the growth of real estate investment trusts specializing in data centers.

Every time we stream video on Netflix, share photos on Instagram or listen to "Lemonade" on loop on Tidal, we add to the internet traffic glut -- and to the pocketbooks of data REIT shareholders.  That's not going to stop anytime soon.

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