Every organization has its share of tools and technologies that generate vast amounts of data for its employees to sort, filter, mash together, split apart or some combination of these activities. We basically do anything and everything to the data in an endless effort to make sense of it for one simple and consistent reason. We do all of this so that we, or someone we will present the data to, can take the results and act on them. When this effort is either not done well or not done at all, the result is wasted time/energy, fire fighting incidents that do not have an immediate impact to business services. The problem that most of us encounter is not a shortage of data but more often an over abundance of it and a lack of confidence in or knowledge of what it means with regard to business service impact. We have all been in situations where we are presented with data from multiple sources that contradict eachother, but we have no easy way to assess which is the most accurate, which we should use for our decision-making or in what context the data is even relevant. Let’s consider for example the toothpaste commercials that claim four out of five doctors recommend” a product. To the best of my knowledge, they never state that the doctors are dentists. We don’t even know if they are medical doctors nor do we know if they had to ask 50 doctors before they could finally reach the four out of five objective for the commercial. The bottom line is that we have no way to assess the validity of their claim without more details. The following three lines of text are each oriented in a different manner using the same exact 22 letters.  I N F A O L A P R N E N I D G N K M T A E O

DALMATIAN GROPE NEON FINK

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