Organizations throughout the world are more closely aligning themselves around customers’ needs and brand experiences rather than around traditional product or business lines. Data analytics is at the heart of this trend claims a new study.

This growing reliance on data analytics is resulting in a major shift in how companies conduct business and respond to changing market dynamics, the study says. Price and product lessen in importance as differentiators.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access