Does your organization still think in terms of “windows of opportunity”? Given the rapid pace of change driven by customers and technology, opportunity today tends to appear in cracks rather than windows. This is why accelerating insights from data is the most critical function of your data supply chain.

Recently, I wrote about what makes a modern data supply chain. In short, a data supply chain enables data to flow easily through an organization to unlock the real value of its data – and a competitive advantage. Acceleration is the next battleground in data. An enterprise that generates actionable insights from data faster than its rivals can outperform them.

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