There is no shortage of business intelligence sources. Chances are your company is using a customer relationship management system to track clients, some form of Web analytics software, a time monitoring system for classifying employee project hours, a financial database for your cash flow and a host of other enterprise systems to gather all the necessary information.
The challenge with the multitude of data sources is that you must access each individually. This makes it difficult to analyze the data. Each day is demanding enough without having to spend time with each data source to get a full picture of what is happening within the organization. And because each source is looked at individually, it is hard to identify trends and issues across the multiple sources early enough to make decisions that impact the daily activities of the company. The value of integrated operational BI is not to simply have information, but to understand when things are going wrong, and to be able to take action.
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