It’s estimated that in 2013, the world will produce an astounding 4 zetabytes (or 4 million petabytes) of new data. But unlike B2C companies, which are  pressed to make use of massive quantities of unstructured consumer data, B2B companies face a big data challenge that goes well beyond volume.

The issue is this: Efforts to scrape and utilize data from external sources like the Web and social networks hold little value if the data can’t be matched with a company’s own internal data – much of which is “dark.”

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