One of the tasks of the DAMA International (DAMA-I) presidency is to develop a strategy for the future of the organization. Fortunately, my predecessor, Michael Brackett, had given a lot of thought to this area and drafted those thoughts into a "Strategic Directions Statement." I have agreed to go forward with the implementation of the strategies put forth in that document.

Our focus is to continue to be the premier data management organization by evolving the organization as the business world around us changes. To do that, we must focus on the following areas, some of which will be detailed in this column: increase business involvement, increase marketing of DAMA, increase international visibility, expand conferences, increase achievement recognition, increase alliances, establish professional and trade certifications, establish permanent professional groups, establish the DAMA-I Foundation and realign board positions.

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