One of the tasks of the DAMA International (DAMA-I) presidency is to develop a strategy for the future of the organization. Fortunately, my predecessor, Michael Brackett, had given a lot of thought to this area and drafted those thoughts into a "Strategic Directions Statement." I have agreed to go forward with the implementation of the strategies put forth in that document.
Our focus is to continue to be the premier data management organization by evolving the organization as the business world around us changes. To do that, we must focus on the following areas, some of which will be detailed in this column: increase business involvement, increase marketing of DAMA, increase international visibility, expand conferences, increase achievement recognition, increase alliances, establish professional and trade certifications, establish permanent professional groups, establish the DAMA-I Foundation and realign board positions.
Increasing business involvement is critical to DAMA-I and to every data management professional. For far too long, data management has focused support on information management (IM). While that has worked in the past, I believe that business management is where we need to focus. We can do this by getting more closely aligned with business partners, better understanding their business needs and finding innovative ways to support them. This will go a long way toward reestablishing the strength of our industry.
While DAMA-I is truly an international organization, there is certainly room to increase international visibility. Some growth will come immediately with the addition of chapters in: BENELUX (Belgium/Netherlands/Luxembourg), Montreal, Nigeria, Spain, South Africa and Switzerland. Data management issues are global and can be best understood and addressed when DAMA-I has international input.
One of the benefits that DAMA-I can provide our affiliated chapters is product and service discounts as we increase alliances with vendors. It is our intent to have the DAMA-I logo appear on even more Web sites than it does now. Please see www.dama.org for more details. It should be noted that we will continue to be a vendor-neutral organization - all vendors have an equal opportunity to work with DAMA-I and to provide our chapter affiliates access to their products.
DAMA-I wishes to become the focal point for all data management professional and trade certifications. We would do this by providing a full-matrix approach including data architecture, data modeling and data warehousing. We are very pleased with our certification efforts to date, but we know that there is much more that can be done in this area of establishing professional and trade certifications.
I hope I have offered a glimpse into the workings of the board. It should be noted that these things would not happen without a group of dedicated board members and support from our membership. If you have any questions, please contact me directly through the www.dama.org Web site.
DAMA CHAPTER LISTING
This is the list of DAMA international chapters. For details, visit our Web site: www.dama.org.
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