D&B announced that it has acquired First Research for $22.5 million, with an earn-out potential of up to $4 million based on financial performance. The acquisition is being funded with cash on hand.
First Research, based in Raleigh, North Carolina, is an Internet provider of editorial-based industry insight specifically tailored toward sales professionals. Through this acquisition, D&B is able to enhance its Hoover's offering with deeper industry-specific content providing sales professionals with higher quality data and more comprehensive insight.
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