Fulcrum Analytics, formerly Cyber Dialogue, is retooling its business development and marketing plans to better reflect the company's core capabilities: providing customer intelligence technology and services to help clients and their advertising and marketing partners optimize marketing and customer relationship management (CRM) budgets.
The company combines database marketing skills with software tools to collect, manage and analyze customer data and enable businesses to improve return on marketing investments through increased customer intelligence. "Our new name, Fulcrum Analytics, signals our success in evolving from leadership in analyzing and managing data about Internet users to delivering customer intelligence to every customer touchpoint across the enterprise," said CEO Mark Esiri.
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