About a week after we launched the first Big Data in Practice e-newsletter, a friend of mine questioned why our team at Information Management was jumping even further into the big data rabbit hole.   After all, the term has become so ubiquitous, so vaguely defined, that any additional content on mastering and leveraging data — no matter how legit — was destined for deletion. Google the term, and you get 850 million results, including multiple definitions, scores of articles and even a risqué music video about a faux product called “Big Data Shoes.”

To the questioner’s surprise, I told him I couldn’t agree more.  As a former technology head, I still get pummeled with calls from tech vendors offering their business intelligence software, and I killed my “big data” alerts a long time ago after being inundated.   So when we launched the newsletter, with a monthly frequency, we wanted our readers to feel less overwhelmed, not more so, by highlighting the best examples of big data in practice. 

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