Coming from the world of high-tech innovation, Gary Thomson was no stranger to IT as a business enabler. But hospitality was a new world for him. It's not surprising that he'd embrace his new industry with the same innovation and vigor he'd practiced throughout his career. As a corporate officer and CIO for Choice Hotels International, Thomson was ready for the challenge. The real question: was the hospitality industry ready for him? Learn how Choice became the industry leader in real-time customer data integration-and, by extension, a leader in customer marketing.

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