Coming from the world of high-tech innovation, Gary Thomson was no stranger to IT as a business enabler. But hospitality was a new world for him. It's not surprising that he'd embrace his new industry with the same innovation and vigor he'd practiced throughout his career. As a corporate officer and CIO for Choice Hotels International, Thomson was ready for the challenge. The real question: was the hospitality industry ready for him? Learn how Choice became the industry leader in real-time customer data integration-and, by extension, a leader in customer marketing.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access