Boston, Mass., Aug. 25, 1999 - In a new report released by Aberdeen Group, customer relationship management (CRM) has become one of the fastest growing practices for IT professional services firms. The report, titled "A Guide to Customer Relationship Management Professional Services: 1999 Edition," states that CRM is second only to e-commerce as the fastest growing practice area in the industry.
"Responding to the emergence of CRM as a strategic business imperative, professional services suppliers have been changing service strategies and delivery models to encompass a wide range of CRM business and technology services," said Stephen Lane, senior analyst and author of the report. "The convergence of CRM and e-commerce is reflected by the entry of Internet integrators and Web solutions services suppliers into a field already crowded with management consultants, systems integrators and CRM vendor services organizations."
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