Organizations have spent millions capturing, analyzing and leveraging customer intelligence with the goal of increasing profits, optimizing marketing investments and growing customer acquisition, loyalty and retention rates. However, most companies are challenged in that customer information is spread throughout their organization and resides in diverse data marts - each with its own informational structure.
Which technology enablers, business processes, third-party services providers or vendors are used by best in class companies to successfully leverage customer intelligence and attain higher returns on their CI assets? Which performance metrics do leaders use to assess the benefits of their customer intelligence initiatives? What steps should organizations take in effectively managing enterprise customer intelligence at their organization?
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