Many organizations that focus on customer intelligence are finding themselves stuck in the middle. Deploying new analytical applications internally can sometimes be organizationally time-consuming if new hardware needs to be purchased, integration with the data warehouse is necessary, architectural and security standards need sign-off or other necessary but difficult processes need to be traversed. On the other hand, organizations new to customer intelligence or those trying to expand into new analytical categories may not know exactly what they need or how to articulate new requirements.

The end result is often a lot of effort for an application that only meets partial requirements; but it is very typical that users don't completely know their requirements until after the first implementation. Insight-on-demand applications and services are starting to fill these gaps and mitigate the risk of expensive implementations.

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