Customers tend to do business with a company because it is convenient. It is a habit, or they are looking for particular product or service that it is hard to find elsewhere.
In today’s highly competitive market, differentiation from competitors through products and services alone is not possible. Although the organization can continue to innovate but any new product can be quickly imitated. Organizations are not judged by what it produces or sells, as much of the quality of experience that the organization provides to their customers; this is really what differentiates it from their competitors.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access