The customer data integration (CDI) market is in a state of considerable flux as a multitude of diverse technologies compete for large-scale, mission-critical projects (see Figure 1). Analyzing data from a 150+ project database containing the vital signs of Global 2000 CDI projects, the CDI Institute is able to project future trends in mind share as well as current market share. During 2005, the average CDI software investment was $1.2 million with the typical large scale CDI project requiring systems integration (SI) fees ranging four to six times the amount spent on the CDI software. This demonstrates the increasing importance of application integration via master data management (MDM) as a catalyst for realizing ROI in large enterprises' multimillion-dollar customer relationship management (CRM) installations. Moreover, CDI is clearly one of the few remaining growth areas for both software vendors and systems integrators.

Figure 1: CDI Evolution (Source: CDI Institute)

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