May 5, 2011 – Customer analytics adoption in areas such as product development, pricing and sales has not kept up with other business-side uses, putting a majority of companies behind on their full revenue potential, according to a survey from Accenture.

The new survey queried 800 IT directors and senior managers across industry verticals in the U.S., U.K., Canada, Brazil, China, Germany, Italy, Japan, Ireland and Spain.

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