American Banker Research recently set out to discover the demand and usage for customer analytics throughout the banking industry.

To our surprise, most (71%) of the 170 bankers in the weighted survey do not, but within a year that might not be true.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access