Cultural forces are much more powerful than technology. Building the most comprehensive data warehouse and making it accessible from a simple tool doesn't guarantee that you will have any users. This stems from the fact it is neither the tool nor the data warehouse that motivates people. Users need to know why it is important for them to look at information. Users respond only to the benefit they get from the information.

Kaplan and Norton wrote the balanced scorecard book more than 15 years ago. The balanced scorecard is basically a methodology for using metrics to improve the performance of an organization. Whether you subscribe to the specific balanced scorecard methodology or not, one lesson from the book plays a critical role in the success of any information architecture: communicating your organization's goals and strategies to employees and showing them how they contribute.

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