Microsoft Great Plains Business Solutions and Crystal Decisions Inc. announced that Crystal Decisions will provide the reporting, analysis and information delivery capabilities within Microsoft Customer Relationship Management (CRM). The new OEM and reseller agreement will give Microsoft CRM customers access to Crystal Enterprise to gain insight into their customer data, identify high-value opportunities, predict short- and long-term revenue, and distribute information across their organization for better decision- making.
Accessible from Microsoft Outlook and the Web, Microsoft CRM will enable small and medium-sized businesses to build more profitable customer relationships through increased sales effectiveness and more consistent customer service. Microsoft CRM is designed for rapid deployment, ease of use, and integration with Microsoft Office and Microsoft Great Plains back-office solutions, increasing information reliability, employee usage and productivity.
Crystal Enterprise enables businesses to access data from virtually any data source or application, analyze it, create a report, and share the information with employees, customers and partners. Tightly integrated with Microsoft CRM, Crystal Enterprise delivers insight into customer data through a combination of operational and analytic reports, enabling companies to understand what is happening in their customer base and why.
Microsoft CRM will be available later this year; it is the first Microsoft business solution built on Microsoft .NET.
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