Worldwide customer relationship management (CRM) software revenue totaled $26.3 billion in 2015, up 12% from $23.4 billion in 2014, according to Gartner Inc.

"The merger and acquisition activity that began flowing through the market in 2009 continued in 2015, with more than 30 notable acquisitions,” said Julian Poulter, research director at Gartner.

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