Interface Software announced earlier this week that businesses are achieving significant ROI by investing in CRM solutions that provide built-in corporate social networking functionality. Customers deploying Interface Software's InterAction CRM solution for relationship capital management report that the system has facilitated new client wins resulting in millions of dollars in additional revenue.

Indeed, relationship capital management goes far beyond simply revealing who knows whom, but affords users the ability to uncover individuals that might be influential in a sales cycle based on an entire range of relationship criterion.

Beyond direct sales assistance, organizations have also successfully used InterAction's relationship capital management capabilities to increase the effectiveness of more traditional marketing programs.

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