In a new KeyFinding released, Beagle Research Group explores the requirements for successful hosted CRM deployment in vertical markets. According to the report, the ease of deployment of generic hosted CRM solutions has been confused with the issue of customization.
"The ability to quickly deploy a generic hosted CRM solution is not the same as the ability to deploy a highly tailored solution for a vertical market," said Denis Pombriant, managing principal and author of the study. "When you begin to assess the need for business analysis and application design and customization, you realize that customizing a generic hosted application can be just as risk prone, costly and time consuming as it is when software is delivered in a traditional format."
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