Data management trends come and go. But, consistently, success and ROI in that tech du jour are buried in the details of IT strategy and personnel management, says Wes Flores, director, service CRM, for communications provider Verizon.

Flores has been lauded for his work over the past few years in centralizing business analytics and master data program, as well as specialized projects with Verizon’s data warehouse customer information capabilities. That has unlocked data access across departments at Verizon and tied together quality information from dozens of billing platforms and legacy systems.

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