Database administrators (DBAs) and the enterprises that rely on the complex systems they manage face a host of challenging issues, many of them only dimly understood. Many of these issues are posed by emerging or established business trends. While end-users are grappling with the implications of this evolving business and technology environment, the major database vendors and the integrated service providers (ISPs) that often implement large deployments are finding their traditional business and revenue models potentially undermined by these trends and other factors.

This article examines a sampling of these issues, discusses their impact on the business as a whole - and particularly on the data center - and suggests how to mitigate the associated challenges.

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