In our highly competitive global marketplace, enterprises understand they would have a pretty hard time of it if they treated customers like the poor unfortunates who populate Dickens’ stories set in 19th century England.

Unlike Oliver Twist’s fellow consumers, who arguably had limited buying power, today’s buyers aren’t exactly starved for choice when it comes to the endless array of goods and services available today. Advanced mobile technology and Ecommerce have leveled the playing field even further, creating a more buyer-friendly market that continually challenges organizations to create the best possible experience for their consumers if they want to stay in the game.

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