Corporate performance management (CPM) is the latest rage within the data warehousing/business intelligence (DW/BI) industry. But where does one begin to gain a handle on what CPM is, where it overlaps with the rest of DW/BI and, most importantly, how to attack a CPM implementation? I will address these questions beginning here and continuing over my next few columns, specifically examining how the value-driven data warehousing (VDDW) modeling and integration framework (described in the June 2007 issue of DM Review and DM Direct1and detailed on the Foulkrod Enterprises Web site) constitutes a superior content foundation for CPM.

Let's start with the most basic question first. What is CPM, anyway? Is it really something new? Is it anything at all? These are questions that bear addressing, for our industry suffers the reputation, not entirely undeserved, of being long on message and short on results. When we speak of "CPM," are we merely assigning new names to existing tools and approaches in an attempt to generate hype or are we talking about something truly new, or at least, a new and better approach to an old problem? Further, is CPM mature and robust, or is it still a swirling ball of vapor that has yet to completely coalesce?

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